MARKETING &
LEASING
(MKL406)
OFFICE
Marketing & Leasing:
Office Buildings (MKL406)
> Apply principles to practice by working with real-world scenarios designed to teach you
the major aspects of market analysis, effective marketing practices, and successful lease
negotiations for your office space.
WHAT YOU
WILL LEARN
Office markets. Office building characteristics, economics of
office buildings, impact of leasing on value, method of space
measurement
Market assessment. Regional and neighborhood analysis,
impact of various economic factors (e.g., occupancy, vacancy, and
availability rates, supply and demand, absorption, and so forth),
comparison grids for establishing average market rent
Marketing and leasing strategies. Working with brokers, office
building marketing tactics, tenant mix and placement, prospect
qualification, office building lease provisions, lease negotiation and
analysis
Tenant retention. Implementing retention strategies, resolving
tenant complaints, lease expiration and buyouts
HOW YOU
WILL
BENEFIT
n Drive leasing activity and build awareness of your office
properties with a compelling marketing campaign
n Secure new tenants and maximize use of available office space
n Negotiate commercial leases to suit the owner’s objectives and
close the deal
2 days, held in
conjunction with
Property Operations I
Track
TUITION $590 Premier member rate |
RELATED READING Managing and Leasing
Commercial Properties ( 2 volume set)
$108.00 Member | $135.00 Regular
