MARKETING &
LEASING
(MKL405)
MULTIFAMILY
Marketing & Leasing:
Multifamily Properties (MKL405)
> Position your property in the market to attract and retain new residents with key strategies
for reaching qualified prospects, selling your property’s benefits, and successfully closing the
deal.
WHAT YOU
WILL LEARN
Market assessment. Neighborhood analysis, regional
demographics, subject property and competition analysis, rent
setting strategies
Marketing strategies. Marketing campaign development,
advertising, social media marketing, analytics
Leasing office optimization. Communications protocols, legal
compliance, online leasing, showing and closing techniques,
prospect qualification
Resident retention. Lease administration, retention strategies,
conflict resolution, marketing to existing residents, reputation
management
n Position your property to succeed in your market
HOW YOU
WILL
BENEFIT
n Showcase your property in the best light to secure new residents
n Achieve higher levels of resident satisfaction and retention by
effectively responding to resident issues
2 days, held in
conjunction with
Property Operations I
Track
RELATED READINGS Marketing Residential Properties:
The Science and the Magic
$43.95 Member | $54.95 Regular |
eBook $21.98 Member | $27.48 Regular
