EXECUTIVE EXCHANGE TRACK
> This unique event brings together professionals from the real estate management industry for three days of knowledge-sharing,
networking, and professional development. With a focus on interactive leadership and business development strategies, this track is
specifically designed for CPM Members and other high-level real estate management executives. In addition to practical and valuable
professional development, the Executive Exchange provides several opportunities for interaction each day, including an exclusive evening
social.
n “Today’s Leadership Challenges” (HRS603) (page 23) and
n “Growth Strategies for Real Estate Management Companies” (BDM601) (page 26)
NOTE:
LOOKING TO FULFILL YOUR AMO REQUIREMENTS? THE EXECUTIVE EXCHANGE FULFILLS
THE EDUCATION REQUIREMENT FOR CPM MEMBERS EARNING THE AMO ACCREDITATION
FOR THEIR FIRMS.
LEAD! [Day 1] Focus on: Today’s Leadership Challenges
n Conceptualize: Examine contemporary leadership theory and find your own style
n Identify: Assess your strengths as a leader and see how close you are to current leadership practices.
n Explore: Explore leadership methods in the areas of communication, experience and knowledge, ethical values, and energy and
passion
n Share Challenges: Discuss common situations — including substance abuse, harassment, and negative employees — that can
challenge the most experienced leader in real estate management
INNOVATE! [Day 2] Focus on: Growth Strategies for Real Estate Management Companies
n Assess your business: Examine your company’s strengths and weaknesses and discover ways to make the most of your strengths
n Discover growth opportunities: Identify opportunities to enhance income streams within your current portfolio as well as generating new
revenue
MOTIVATE! [Day 3] Focus on: Growth Strategies for Real Estate Management Companies
n Explore long-term marketing tactics: Review ways to build your reputation and establish your company for ongoing success
n Uncover new accounts: Analyze a request for proposal (RFP), review effective proposal techniques, and deliver a presentation to a
prospective client through a series of interactive learning activities
